We’re pioneering 100% natural stone fashion, aligning handmade talent from Far East with the fashion consumers globally.
All our products are made after a complete analysis – including trending global fashion, global consumer needs and stone benefits.
All our products are made after a complete analysis – including trending global fashion, global consumer needs and stone benefits. Our innovative bracelets are completely researched and provided to our customers for fashion & health use globally.
Our innovation, product decision, supply chain and product care are a proven success.
All our stones are 100% natural – no coloring or stabilization is applied to our stones.
We redefine the aesthetics of ethical fashion, creating modern bracelets that appeal to the urban women and men.
Our bracelets are inspired by architecture and traditional tribal designs, creating a strong yet minimal aesthetic that hints at the brand’s origins and uniqueness.
We are proud to provide our customers with a unique kind of luxury – handmade, 100% real, ethical goods. We work only with the world’s best real stones and customers (you!) to shift the perception of ethical fashion and promote conscious consumerism.
Our company founders met and founded our brand in Shanghai. We’ve since expanded from Shanghai to Turkey, establishing our headquarters in Istanbul in 2005.